Branding
Building a Local Candy Shop into a Destination Brand
Growth Through COVID
Adapted sourcing, inventory, and customer outreach to maintain momentum through major retail and supply-chain disruptions.
Whoopsie Daisy grew from a small local shop into a memorable destination brand—demonstrating how strong creative direction can turn brand experience into measurable business growth.
Whoopsie Daisy Moke Hill
Branding • Creative Direction • Retail Experience • Social Media
I built Whoopsie Daisy from the ground up, creating the complete brand identity, storefront experience, merchandising, marketing, and social presence for a nostalgic specialty candy shop.
The Impact
0 → Hundreds of Followers
Built an engaged social audience organically.
2–3× Annual Sales Growth
Sales doubled—and in some years tripled—year over year.
Aqualili Yoga Studio Buenos Aires
From Local Studio to Growing Wellness Brand
Branding • Merchandise • Digital Experience
Aqualili is a new Buenos Aires yoga studio that quickly built a strong local clientele. I helped expand the brand beyond the studio through merchandise design and a cohesive visual identity that reflects its calm, welcoming personality.
What’s Next
We’re now developing a mobile-friendly digital experience with integrated appointment booking, making it easier for clients to discover classes and schedule sessions.
Lemonida
A Fresh Take on Hydration
Branding • Packaging • Product Design • Creative Direction
Lemonida was developed as a fresh, playful electrolyte beverage brand positioned around organic ingredients, low sugar, and an active lifestyle. I developed the visual direction from early sketches through logo design, color palette, typography, packaging concepts, and brand imagery.
The Result
A bright, recognizable identity that balances wellness with personality, creating a cohesive foundation designed to stand out both on the shelf and across digital marketing.
Amanda Walker
Feel Amazing Naked
From Vision to Visibility
Branding • Web Design Direction • SEO Strategy
Amanda wanted to independently manage her fitness website but needed help creating a polished, cohesive foundation. I assisted with brand graphics, visual identity, website look and feel, and overall creative direction while keeping the site easy for her to maintain.
I also provided guidance on SEO, content strategy, and traffic-building opportunities to improve visibility and help potential clients discover her services.
The Result
A cohesive, professional brand and website foundation designed to give Amanda the confidence and tools to manage, grow, and market her business independently.